Marketing Strategy for comfort cabs Business Essay

Marketing Strategy for comfort cabs Business - Essay Example In addition, Comfort cabs aims at capitalizing in planning for the travel as a way of the exploring unlimited business opportunities that are available in the northwest region of the Pacific. Information needs of target market It is important that our customers be informed of our locations, especially our head and branch offices where they make inquiries and launch appropriate complaints. The storefront of all our offices will face main streets with clearly visible entrances. We target to rent 1,550 square feet of fully serviced space for erecting our head office at a prevailing market rate of $27,099 per annum. To make the head office even more appealing to our visiting customers, additional $25,000 will be withdrawn from the business account for internal refurbishment. To cut on the costs, some of this work will be done by our staff with assistance of a few professionals. Because of our convenient location, a simple address will be detailed in our business card with a small map gui ding the customers to the main office. Our contacts will clearly be displayed on our cabs for any potential customers to contact us when they need our services. Based on the fact that modern communication is even more advanced (Kate 28), the displayed contacts will include our business website (confortcab.com) and the telephone address of the main office. Should the customer establish a closer relationship with a specific cab, such customers can be given the address of the specific cab driver to enhance more convenient contact when their services are needed. Personal selling Through the personal selling approach, the individuals make â€Å"cold† calls to the potential customers informing them of their products and services and requesting these customers to try these products (Gooderl 135). In Comfort Cab business, personal selling will be a very important approach through which we will influence the customers in Seattle area. As our cabs move within the town, the drivers will stop at the strategic bus passenger collection stages to carry the wiling customers. In addition, the follow-ups calls will be made to our previously served customers to inquire about their opinions to our services, inquire of their willingness to be served by our cabs and to request for their recommendation to other potential customers. Through follow-ups, the customers are given details about our whereabouts and contact in order to contact us any time they need of our services. Through personal selling approach, Comfort cabs will be able to tailor the information to potential customer in real time. Through this direct contact, our sales personnel will address the customers concerns. In addition to the personnel responding to the customer requests on phone, others will embark on a street promotion campaign that will be targeted at informing the public of the new business, the location covered, incentives, and the charges. This information will be detailed in small cards that will also contain the company name, physical address and phone contact. Training Increasing the number of staff will be an important move by Comfort cabs. This is based on the fact that at this stage, many promotions and marketing are to be undertaken in order to create awareness of our services to the public. After recruitment, these individuals will be taken through an all-encompassing training program to improve on service delivery. The current staffs are passionate about the adventure vacations offered by this business. This is an