Case study 5 Example | Topics and Well Written Essays - 750 words

5 - Case Study ExampleThe congenital environment offers luxury, a sense of rejuvenation as well as romance and intimacy that comes with hotels. The tropic gardens and spas which also used the natural environment in the treatment by use of natural herbs and spices as well as the interior designing with the same natural environment theme extracted a encompassing number of customers from the old to the young generation. This is in addition to the prices that are not as exorbitant as is the case with luxurious hotels.What this unique branding strategy has done is to ensure that the Banyan Tree hotel irons are relaxing and hence attract many corporate people who want pure and nub relaxation in areas away from limelight but which also present a sense of hostage and what better places than secluded areas with a heavy hint of the nature which is relaxing. This strategy which has been maintained in every their hotel chains has contributed to the sustainability of the brand as regular high clients are maintained and they attract new customers on a regular basis as well.2. The Banyan Tree has experienced many crisis events and has been able to continue on a rail of growth and expansion. Based on its past experiences, what key elements would you include in a plan for crisis taproom and management plan for Banyan Tree and describe why proper planning is important in todays global environment?The hotel chain has experienced a chain of crisis such as depression in the hotel business, tsunami, stiff competition, high expenses, restrictions by some countries on importations of food and other goods among others. These crisis demands variant specific elements to forestall as well as manage them. When it comes to depression in the hotel industry, nothing much can be done in this area and the only way the brand can prevent itself from going under is to have established a regular customer base where even if the hotel fails to attract new customers, it is dependent on it s