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abstain n mellisonant exchange premium crosspatch chocrank ParlorFast n Fresh internal-combustion engineCreamFast n Fresh- - good for youStatement of PurposeThe purpose of this agate line plan is to support a request for a 75,000 fivesome-year bank loan to purchase equipment and inventory as part of thefinancing for a start-up fillet of sole proprietorship, Fast n Fresh Premiun methamphetamine hydrochloride CreamParlor. The business go out be suffered by Daniel W. Beese and give be locatedin leased lay at 858 Success Ave in the new riverside Faire shoppingcenter, Jacksonville, FL 32211. The owner go outdoor(a) provide a minimum of 75,00in initial equity.The business provide serve healthy and premium ice scramble, yogurt,sandwiches, and nonalcholic beverages to the generally upscale target marketof Riverside Faire. Based on the financial and competive analysis presentedin this plan, Fast n Fresh subsidy Ice Cream Parlor leave behind be sucessful.It is anticipated tha t Fast n Fresh Premium Ice Cream Parlor willbecome established in Jacksonville, FL within two years and will becomeknown throughout the North Florida area within five years with the potentialof multiple locations. The Fast n Fresh Premium Ice Cream Parlors distinctlogo, its nature for fast service and completely the freshest ingredients, plus itsslogan, Fast n Fresh- good for you will provide a distinctive competiveedge.The owner, Daniel W. Beese, has founded three extremely successful foodservice businesses in the North Florida area. The owner holds anundergraduate degree and a MBA from the University of Florida.The Business DescriptionFast n Fresh Premium Ice Cream Parlor will be a start-up ice creamparlor located in leased space at 858 Success Ave in the new Riverside Faireshopping Center, Jacksonville, FL 32211. A ninety-day option has been takenon this location. The estimated opening day is April 2002.Daniel W. Beese will own the business as a sole proprietorship. Eachof the business owned by Daniel W. Beese has broken even after only sixmonths and was exchange for a minimum of three clippings the owners investment.Fast n Frsh Ice Cream Parlor will be an upscale restaurant change premiumice cream, yogurt, sandwiches, and hot... ...ations in Jacksonville, FL. The closestSuperior Flavors is four miles away . Superior Flavors is well known for theircreative yogurt and ice cream flavors. Their products are priced moderatelyand they do not serve sandwiches. Superior Flavors has a competiveadvantage with its name recognition. Fast n Fresh has a advantage beacuseit offers sandwiches.PersonnelThe business will operate using topical anesthetic University, Community College,and high school students as its principle employees. This will reflect ayouthful, invigorating image consistent with its Fast n Fresh -- good foryou slogan. The manager will be an experienced individual from one of theowners other businesses. A special employee avail will be Fast n Fr eshPremium Ice Cream Parlor scholarships covering tuition and books. Thisoffer will only be good after employees complete the ninety day probationperiod. The mass of the employees will be part time with a full timemanager. Student employees will earn 6.50/hr with oppurtunities for payincreases. The manager will be paid 10% above prevailing salary levels. Apolicy of promotion form within will be adopted.