Risk Analysis of Italy MGT 448: Global Business Strategies This paper is part of a 4 part study for an introduction of a companies product into a new foreign market.

Risk Analysis of Italy Basic need potential Italy has a population of over 57 million and does not cast up nearly enough forage to feed the consumers. Italian consumers have show it acceptable to down non-traditional foods, which prognosticates the need for merchandise food items. Therefore, exporting food items to Italy from the unify States has become a very lucrative business. One of the acclivitous trends in Italy is hustling foods and ready to eat snacks. The traditional meals have been disappearing from the tables and universe replaced with many types of frozen foods that can be purchased in any(prenominal) of the large supermarket chains throughout Italy. With the rescue increasing social class after year in Italy much families have found it easier and cheaper to buy the non-traditional meals for consumption. Also, the patterns indicate more removeicious life styles and the faculty to eat snacks along with the lack of pedestal cooked meals. Market trends ind icate that the consumers of the imported products are becoming not only the young generation but the more realised generation as well. Foreign Investment Even though Italy has problems attracting hostile investment, the untaught does furnish ample opportunities for investment.

The governmental requirements can be a core at times, but the government will be given with foreign investors by providing some assistance in dealings with the various, and sometimes confusing, regulations. Economic Indicators Balance of Payments Italy has had an account surplus since 1993. However, in 1999 the surplus reached 6.4 bi llion, which was down from the surplus, cou! nt of 21.8 billion in 1998. everywhere the last three eld the surplus has been decreasing but the national debt has also been decreasing, as the government is highly change state on reducing the debt. The Italian government has sold off some companies, which is also a factor in the... If you necessitate to get a bountiful essay, order it on our website: OrderCustomPaper.com

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